We’re having to attend till September for the extremely anticipated debut assortment of Demna as Gucci artistic director. You’re little question fully conscious of the truth that the Georgian designer succeeded Sabato De Sarno because the artistic power behind the Italian style label in March, following De Sarno’s not-so-unexpected exit. Gucci continues to remind us of its existence with the discharge of the “Lido” marketing campaign for the 2025 summer season season. The model known as upon Daisy Edgar-Jones, Aliocha Schneider, and David Jonsson because the faces of the gathering. By way of the lens of American visible artist Jim Goldberg, the solid embarks on a enterprise out into the excessive seas, with the sun-drenched imagery storied across the “essence of an Italian summer season”.
Daisy Edgar-Jones, Aliocha Schneider & David Jonsson for the Gucci “Lido” 2025 Marketing campaign

Learn beneath the reactions of theFashionSpot’s discussion board members:
“Good luck recovering from -25% gross sales with this,” laughed FashionPower.
“Silly format,” critiqued discussion board member kokobombon.
Additionally fast to say the artwork path was Toni Ahlgren. “These scribbles remind me of that sure Vogue Italia interval, and that’s not a great reminiscence,” they shared.
“Appears to be like like a shoot for Burda journal, and never that of a prestigious style home with excessive costs,” exclaimed an underwhelmed Minerva13.
Thefrenchy commented: “Wild that they maintain reserving all these nice names and but the result’s all the time so rattling mediocre. Good riddance!”

See extra of Daisy Edgar-Jones, Aliocha Schneider, and David Jonsson for the Gucci “Lido” 2025 marketing campaign and be a part of the dialog, here.