Since choosing up from the place Hedi Slimane left off in 2016, Anthony Vaccarello as artistic director of Saint Laurent has referred to as upon a rotation of his favorites for the model’s promoting campaigns. Names like Catherine Deneuve, Charlotte Rampling, Jerry Hall, Diana Ross, and Gwyneth Paltrow have starred in Saint Laurent campaigns over current years – usually on a couple of event. Make no mistake that one other considered one of Vaccarello’s agency favorites is Kate Moss, who returns because the face of Saint Laurent within the Fall 2025 marketing campaign. The enduring Brit mannequin is joined by Chloë Sevigny and fellow mannequin Frankie Rayder for the event. The cool women take Los Angeles all through the storied “Velvet Warmth” marketing campaign imagery, captured round numerous totally different places (like Room 49 of Chateau Marmont) by the photographer Mert Alas.
Kate Moss & Chloë Sevigny for the Saint Laurent Fall 2025 Marketing campaign

Learn beneath the reactions of theFashionSpot’s discussion board members:
“It’s like asking AI to generate a trend marketing campaign with ‘cool’ individuals and locations. No additional specification as to how any of it may be associated,” tigerrouge critiqued upon testing the marketing campaign.
“Might’ve carried out far more with these two,” added Squizree.
“Each of those girls have been rinsed, used, and repeated as ‘cool’ a lot of their lifetime. It has grow to be embarrassing,” voiced discussion board member aa2005.
DK92 wasn’t finest impressed both. “Not that I’m bothered by the consequence, however at this level I at the very least wished one thing new,” they sighed.
“It’s the last word designer-wannabe Anthony working with the last word trend photographer-wannabe Mert. The result’s the last word wannabe marketing campaign that pays tribute/honors/copies/rip offs larger trend imagery we’ve all seen 1,000,000 instances earlier than. What did anybody anticipate from these two?” requested Phuel.

See extra from the Saint Laurent Fall 2025 promoting marketing campaign and be a part of the dialog, here.