Change is within the air at Gucci. Subsequent to Sabato De Sarno making a not-so-unexpected exit as inventive director again in February, Demna is now put in because the design power behind the Italian vogue home, having left his put up at Balenciaga. Because the Kering-owned label gears up for Demna’s first official outing, Gucci has dropped an promoting marketing campaign to have fun the historic GG monogram print. The powers that be at Gucci HQ known as upon Emily Ratajkowski for the event. The London-born American mannequin and actress joins prolific male mannequin Package Butler as a part of the forged. The pair descended upon the French Riviera for the marketing campaign shoot, captured round varied areas inside the glitzy resort city of Cannes by way of the lens of photographer Daniel Arnold.
Emily Ratajkowski for the Gucci GG Monogram 2025 Marketing campaign

Learn beneath the reactions of theFashionSpot’s discussion board members:
“Ugh, can’t stand her. She has completely no private type, she actually a residing Barbie doll that designers and stylists play costume up with,” voiced GivenchyHomme the second the marketing campaign struck.
“Emily Ratajkowski in 2025 is actually a selection,” Serend1pity chimed in.
“Somebody give this model again to Tom Ford and inform him this was all a misunderstanding,” declared DK92.
Additionally majorly underwhelmed was thatsfierce, commenting: “They actually don’t put any effort nowadays!”
“Outdated, low-cost, passé, and cheesy. The place’s the elevation? The exclusivity?” requested fashionmarketeditor.
“By no means minded Emily Ratajkowski. Additionally don’t thoughts the very fact she has landed a Gucci marketing campaign however the finish result’s simply lackluster past perception. Such an insipid, uninspiring and whole nonevent of a marketing campaign!” ranted vogue28.

See extra of Emily Ratajkowski (and Package Butler) from the 2025 Gucci GG Monogram marketing campaign and be part of the dialog, here.